Logo and Slogan

World Cup 2014 Logo

World Cup 2014 Logo and Slogan

The World Cup 2014 logo (official emblem) was officially introduced on the 8th of July 2010 in Johannesburg. The logo named Inspiration has been created by Brazilian design agency Africa. The design contains 3 hands holding the World Cup trophy which symbolizes unity, harmony and the warm Brazilian welcome to the world. The colors green and yellow define Brazil, which reflect the colors of the national flag.

Although the logo was chosen by a judging panel consisting of 7 judges (CBF chairman Ricardo Teixeira, FIFA executive secretary Jérôme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner), the logo received some criticism. And…if you look closely, you may understand why. The two green hands resemble a (stylish) hairdo where the yellow hand resembles a hand covering a face in shame.

If you hadn’t noticed this yet, it will probably be impossible to see the logo again without thinking of this little fact…but let’s try anyway! 3 hands holding the World Cup celebrating the unity the World Cup will bring to the world: that is what the World Cup 2014 logo represents.

See below video which shows how the hands get together to form the logo. Initially it was believed this video would become an official intro for the 2014 World Cup. The official 2014 World Cup TV opening turned out to be an animation video of 49 seconds.

World Cup 2014 Slogan

World Cup 2014 Logo and Slogan

The official slogan for the FIFA World Cup 2014 is: “All in One Rhythm”. The Portuguese slogan and translation at the same time is “Juntos num só ritmo”. The slogan is obviously referring to the Brazilian culture where rhythm is everywhere. Whether this may be in a music style such as Samba and MPB (Música Popular Brasileira), or sports such as Capoeira and football.

The World Cup 2014 slogan was presented on the 29th of May 2012 by FIFA, the Local Organising Committee (LOC) and the Brazilian government. A total of 26 slogans have been beaten by the winner “All in One Rhythm”.

LOC member Ronaldo stated:

“Football means everything to Brazilians. That is why it has such potential to bring people together and be a force for good. The rhythm of football is everywhere in Brazil, uniting people both young and old and from all sections of our society.”

LOC member Bebeto stated:

“It showcases our creativity, our open-mindedness, our positive approach to life and our friendliness. Therefore, we are all focused on ensuring that the power of this event is used positively and has a lasting impact on our country.”

The best words came from Brazil’s Sports Minister Aldo Rebelo who stated the following about the World Cup 2014 slogan “All in One Rhythm”:

World Cup 2014 Logo and Slogan

“The slogan is an invitation to all Brazilians to join together and celebrate the immense sense of pride in our country’s position on the global stage and our role as hosts of the 2014 FIFA World Cup. It is also an invitation to everybody, Brazilians and international visitors, to find and explore the new rhythm of Brazil: the rhythm of unity and diversity, the rhythm of innovation, the rhythm of nature, the rhythm of football and the rhythm of Brazilian culture.”

Watch the video below (which has to be opened in YouTube due to copyright issues) to see which Brazilian elements of nature and culture are associating with the 2014 World Cup “All in One Rhythm” slogan. Both the 2014 World Cup logo and slogan can be seen.

And below you see a quick interview with the slogan presentators.

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